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Brand new housing company Twenty11

14 May 2018

In February 2018, we announced the set-up of a brand new housing company, Twenty11, that will be a sector-first organisation offering homes with rent levels that are based on a person’s individual ability to pay. 
We have been developing these plans over many years, to respond to the challenges we face as a sector with the current system – we recognise that it does not work, so we are trying to change what we can for the benefit of people who we know desperately need housing that is right for them. 
Our approach, which has been wholly designed with and driven by our customers, is something that we know is right because it addresses the concerns they have been sharing with us directly. Issues of affordability and making sure that work leaves you better off, as well as how bad behaviour from the few can hugely impact on the many. 
Twenty11 is a new housing company that makes a fundamental move from rents that are focused on a property to be based on an individual and their ability to pay. Initially set up as a pilot, we will be monitoring and reviewing our new approach with customers so that we can continuously improve and change elements that see even better outcomes for people.  
We’ve purposefully turned the telescope around and looked at things from both perspectives – a business view and that of our customers – to make sure we keep a firm focus on what’s right, not always what’s easy. 
This video has been created to share our plans, with the hope that our ambitions for Twenty11 create an interest in what we believe is going to be a truly exciting new offer to the housing sector.


Partnership • Respect • Pride
Realising the potential in our communities


Red Kite Community Housing, Windsor Court, Kingsmead Business Park, High Wycombe, HP11 1JU

Red Kite Community Housing is the trading name of Red Kite Community Housing Limited, a charitable registered society which operates for the benefit of the community under the Cooperative and Community Benefit Societies Act 2014, registered in England with the Financial Conduct Authority (registration number 31322R) and the Regulator of Social Housing (registration number 4682). VAT number 290 7410 06.